Posts Tagged ‘facial skin care
Is 2010 The Year of the Online Beauty Store? 5 Reasons it Will Be.
It’s an old question — do you buy your cosmetics and skin care products at the drug store, or from a specialty counter in the department store? There are price differences, brand selection, and personal consultation to consider. But what about buying online? Here are 5 reasons why a great online beauty store gives you the best of both worlds.
#5: Those Sales Reps on Commission.
You won’t find an online store with a costly sales force. At the very most, they’re probably spending some money on a few Google ads, and maybe some search engine optimization. That’s nothing compared to the amount of money that the department store spends on its salespersons, who depend on you buying a lot of cosmetics to make money.
#4: Celebrity Endorsements and Marketing Budgets.
When you aren’t being forced to choose between elaborately packaged and beautifully designed boxes (this applies increasingly to the drugstore but has always been true for department store make-up counters), you can make your decision based on the product’s inherent qualities, and you aren’t paying for the marketing budget, either.
#3: Dealing With All the Other Brands On the Same Shelf.
Placement in the major department stores (and increasingly, in the drug stores too) for skin care products is very competitive. Online, the situation is much more democratic, and the more upscale products need compete with discount ones through price point alone, and nothing else.
#2: The Whole Drugstore/Department Store Thing is Useless.
Out in the real world, the differences between the cosmetics in the department store and the drug store are big — maybe not in the cosmetics themselves, but certainly in how they’re marketed and their price points. Online, this is rapidly disappearing.
#1: Prices are Simply Lower.